Premium Website Design & Development
This roofing and contractor insurance company received a fully custom website featuring modern functionality, interactive elements, and a lightning-fast user experience—fully optimized for SEO and conversions.
Project Summary
This project began with a clear challenge: the client’s previous website was extremely outdated, slow, and failed to stand out in a highly competitive contractor insurance market. The site lacked modern design standards, strong brand presence, and basic mobile usability—resulting in poor user experience and missed conversion opportunities.
Our goal was to transform the website into a modern, conversion-focused digital asset that reflects the professionalism of the brand while supporting long-term growth through SEO-friendly architecture, strong UI/UX, and optimized performance across all devices.
Project Implementation
We approached this project with a strategy-first mindset. The process began with in-depth market research into the contractor and insurance space, analyzing competitors, user behavior, and industry expectations to identify opportunities for differentiation.
Design concepts were created in Figma to map out a clean, intuitive user experience focused on clarity, trust, and conversions. Once finalized, the website was fully developed in Webflow, allowing us to implement advanced interactions, lightning-fast performance, and a scalable CMS structure.
Key implementation highlights included:
- Conversion-optimized UI/UX with in-depth CRO considerations
- A fully restructured SEO-friendly sitemap and page hierarchy
- Mobile-first optimization to ensure seamless performance on all devices
- Improved page speed, accessibility, and technical SEO best practices
The result is a modern, interactive website built not just to look good—but to perform.
Project Results
The transformation delivered measurable results almost immediately.
- 55% faster website load times, significantly improving user experience
- 48% increase in conversions, driven by improved UI/UX and CRO-focused layouts
- Fully optimized performance across desktop and mobile (where the previous site struggled to load)
Beyond the numbers, the client was extremely satisfied with the outcome and even shared their experience on camera, highlighting the impact the new website has had on their business.
Today, the client has a true marketing asset—a modern, SEO-optimized website designed to scale, support future marketing initiatives, and stand out from competitors in a crowded industry.
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