47× Traffic Growth for a Roofing Company
See how a roofing company achieved 47× traffic growth and ranked #1 for competitive keywords like “best Chicago roofing company”.
Project Summary
We designed our approach to first establish authority, then expand into targeted local markets. By combining link acquisition, content development, and on-page optimization, we ensured the brand not only ranked but also converted visitors into leads.
Strategic Pillars:
- Authority Building: Secured a feature on Forbes and other high-authority backlinks.
- Local Expansion: Built dedicated service pages targeting suburbs within a 20-mile radius.
- Conversion Optimization: Improved CTAs and CRO elements across the site.
- Competitor Intelligence: Conducted in-depth competitor analysis and set clear KPIs for performance tracking.
Project Implementation
To carry out the strategy, we combined technical optimization, content creation, and manual outreach. The execution was focused on sustainable growth and building assets that would continue to deliver long-term value.
What We Delivered:
- Developed linkable assets such as tools and insight-driven blogs to earn natural backlinks.
- Launched manual outreach campaigns that secured placements on authoritative, relevant domains.
- Optimized on-page SEO: structured headings, schema, internal linking, and conversion-focused CTAs.
- Built a content roadmap informed by competitor gap analysis to maximize ranking opportunities.
Project Results
The client’s organic visibility expanded dramatically—from ~100 keywords to more than 3,200. This growth was not only in volume but also in value, with the site ranking in the #1 and #2 position for “best roofing company chicago” and “roofing company chicago”. We also built visibility for dozens of localized service keywords tied to their headquarters, resulting in Page 1, Rank 1 coverage across the 20-mile service radius.
Key Results:
- Organic keyword growth: 100 → 3,200
- 150% increase in organic leads, directly contributing to measurable business growth and stronger market authority.
- #1 ranking for “best roofing company in Chicago”
- Page 1, Rank 1 for multiple HQ-localized keywords
- Strong visibility across 20-mile service area
These results translated into a significant surge in qualified leads and reinforced the client’s dominance in one of the most competitive roofing markets in the country.
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