600%+ Organic Traffic Growth For Roofing School
See how ArsevMedia helped Illinois Roofing Institute rank #1 on Google, increase organic traffic by 600%+, and grow organic leads by over 120% through SEO.
Project Summary
Illinois Roofing Institute partnered with ArsevMedia to improve organic visibility and generate consistent inbound leads from Google search. At the start, the website had virtually no organic traffic, weak technical SEO, and was not ranking for any high-intent keywords.
Through a full SEO strategy covering technical fixes, on-page optimization, content development, backlink acquisition, and local SEO, our team helped Illinois Roofing Institute rank #1 on Google for highly competitive keywords such as roofing school near me, roofing exam prep, and roofing school. As a result, organic traffic increased by 600%+, keyword rankings grew by 10×, and organic leads increased by over 120%.
Project Implementation
We put togother a comprehensive SEO strategy focused on long-term, sustainable organic growth.
Technical SEO & Site Structure
- Rebuilt site structure to improve crawlability and internal link depth
- Improved page speed and overall site performance with image optimization
- Fixed technical issues impacting indexing and rankings (robots.txt clean up)
On-Page SEO & Content Optimization
- Optimized existing pages for high-intent roofing education keywords
- Improved keyword density and search intent alignment
- Created and expanded content targeting roofing exam prep and school-related searches
Off-Page SEO & Authority Building
- Strengthened backlink profile with relevant, high-quality links via manual outreach
- Improved domain authority and trust signals by strengthening NAP citations
- Cleaned up weak or ineffective links
Local SEO & Google Business Profile Optimization
- Fully optimized Google Business Profile (GBP) with correct primary category
- Wrote an optimized business description aligned with target keywords
- Standardized NAP (Name, Address, Phone) across directories
- Built consistent local citations to strengthen local rankings
Project Results
The SEO campaign delivered remarkable results:
- 600%+ increase in organic traffic
- 10× growth in ranking organic keywords
- #1 Google rankings for competitive keywords such as:
- Roofing school near me
- Roofing exam prep
- Roofing school
- 120%+ increase in organic leads
- Significant improvement in local visibility and Google Business Profile performance
Illinois Roofing Institute went from having little to no organic presence to dominating search results for their most valuable keywords, resulting in consistent inbound leads and sustained growth. By the way we did this on a fresh new domain that was less than one year old, which is unheard of.
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