200% Conversion Boost for a Commercial Cleaning Company
Through a full-funnel Google Ads strategy, CRO, and high-converting landing pages, Stargaze Cleaning achieved a 200% increase in conversions while reducing CPL by 40%.
Project Summary
When Stargaze Cleaning first came to us, they were frustrated. Despite investing in Google Ads with another manager, the campaigns weren’t producing measurable results. Conversions weren’t being tracked properly, budgets were being wasted, and there was no visibility into ROI.
We stepped in to overhaul their entire advertising approach — from fixing conversion tracking, to restructuring campaigns, to designing a dedicated high-conversion landing page. With A/B testing and conversion rate optimization (CRO) layered on top, we built a full-funnel strategy that transformed their ad performance.
Project Implementation
Our approach focused on creating a system that not only drove traffic but converted it into qualified leads:
- Conversion Tracking Fixes: Implemented precise tracking for all lead actions (form fills, calls, landing page interactions).
- Campaign Diversification: Ran a mix of Performance Max, Search, and Display campaigns for maximum coverage.
- Comprehensive Retargeting: Built retargeting audiences across Google and other platforms to re-engage prospects.
- Landing Page Development: Designed and launched a dedicated high-conversion landing page tailored to commercial cleaning services.
- CRO & A/B Testing: Continuously tested ad creatives, landing page layouts, and CTAs to boost performance.
- Full-Funnel Messaging: Crafted ads for awareness, consideration, and decision-making stages to capture leads at every point in the journey.
Project Results
Within just 2.5 months, Stargaze Cleaning’s advertising performance was completely transformed:
- 200% increase in conversions through full-funnel campaigns
- 40% reduction in cost per lead (CPL), maximizing ad efficiency
- Stronger pipeline of qualified commercial cleaning leads
- Clear ROI visibility with accurate conversion tracking and reporting
- Landing pages with significantly higher conversion rates compared to their previous website pages
By combining Google Ads with CRO-driven landing pages and a multi-channel funnel, we turned a non-performing account into a consistent growth engine.
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